Things to Know about Over the top (OTT) Services- Why They Have Become Hugely Popular

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Gone are those days when we had no option other than TV shows to cater to our demand for daily soaps and series. However, with the advancement of technology, a number of innovations have made their way into the scenario and over-the-top services have now become one of the most sought-after gizmos of today.

OTT services make it possible for TV shows and movies to get delivered directly to the users. When it does not require any TV subscription, it also doesn’t need any type of cable. All you have to do is download the OTT content and yes, that’s it! It can just be viewed on the user’s demand. This type of content comprises TV services as well as movies that are directly sent over the Internet. And then, the soaps can be enjoyed through connected devices such as console, smartphone, tablet, and PC.

Netflix, Amazon Prime Video, Hotstar, Hulu, etc. are some of the most popular OTT services providers of today. In a nutshell, an Internet connection is needed at the very first place to play movies and TV shows. Most of the OTT providers tend to have their own website, or application, where a digital user can log in to acquire the content accessible with the subscription.

However, over-the-top services are now becoming one of the most common ways to chomp on video media. Among all the OTT service providers, Amazon Prime and Netflix have already come up as the big dock in the scenario, and we would not be wrong if we say over-the-top services are actually changing the way people have considered videos and TV shows till date.  With this amazing cult onboard, viewing platforms are now evolving on a relentless note to provide the users with the best possible experience. With more availability and admittance to your content, it must be a pretty good pact.

Anyways, in order to enjoy this new fleet, you need to have a strong Internet connection for sure. To enjoy an amazing viewing experience that isn’t interrupted by constant buffering, having at least a 25mbps stream is important. At the same time, what can be better than watching your favorite TV shows without commercials? And, OTT stream makes it possible indeed! It not only saves the viewers from potential interruptions but also lets them enjoy the actual show with the much-needed relief.  Simultaneously, the users just don’t need to limit their subscription to any single service provider. There are a number of people who subscribe to Amazon Prime, Hotstar, Hulu and Netflix together.

Also, OTT subscriptions are so pocket-friendly that, users are easily able to spend on two different channels a month and get access to an array of commercial-free shows. They can just switch to any other channel at any time to get access to some different video library and enjoy a glut of other benefits.

Now, if you want to avail OTT at your place, there are several options to choose from. You can just get a smart TV. What else do you need when you get to enjoy a cup of hot coffee over your favorite Netflix show on a smart flat TV?  Also, nowadays, most of the Smart TVs in the market come with Hotstar, Amazon Prime, Hulu, and Netflix apps pre-installed. You can also use your computer, laptop or tablet. Yes, it’s simple! If you are not interested in any of the previously mentioned ways to access your Over the top service, you can just directly bump into the provider’s website using your smartphone or any other electronic computing device and, you are free to watch your shows directly on it. Getting an add-on device for your current television would also work. Even in case, you have a TV that is not smart, add-on devices like Amazon’s Fire TV Stick or Chromecast Stick or Roku can come to your perfect aid. All you need to do is plug the device into the HDMI slot of your TV and get the respective app screen on the HDMI channel.

According to a study global over-the-top services industry expected to cross USD 332.52 billion in the next five years. Growing OTT demand in developing regions, the rise of SVoD services in emerging markets, expansion in the variety of contents, and an increase in the demand for live streaming channels fuel the growth. On the other hand, lack of data network infrastructure and several latency issues check the growth to some extent. However, the emergence of new OTT markets and new developments in OTT technology have almost downplayed the factors and are expected to create lucrative opportunities for the frontrunners in the industry.

To conclude, we can state that though the global Over the top industry is at a relatively nascent stage, still it’s proliferating quite rapidly and it’s expected to thrive yet more in the years to come.